Why We Cook More in December (and Why It Matters)


If you’ve ever noticed your kitchen feels warmer not just from the stove, but from the spirit of the season — you’re not alone.
December has a way of turning ordinary meals into soul-stirring feasts. From the aromas drifting through the house to the laughter echoing off the walls, this is the time of year when cooking more isn’t just a choice — it’s a tradition that feeds the heart.

At Flourish Spices & African Food, we see it every year: families planning menus that go beyond ingredients and measurements, creating dishes that carry purpose, connection, and nostalgia. And with just a day to Christmas, that feeling is stronger than ever.

Why We Cook More

1. Food Becomes the Heartbeat of Celebration

December is brimming with occasions — holiday dinners, office parties, family gatherings, and the big one: Christmas itself. Around this time, meals are more than sustenance; they are the centerpiece of connection.

Grandmothers bring out age-old recipes. Cousins ask for second helpings. Siblings debate whose jollof is best. These food moments aren’t random — they’re the fabric of memories that last long after the season ends.

For many of us, dishes like rich jollof rice, savory stews, and spicy soups aren’t just food — they are love in edible form. Preparing them with the right spices and seasonings makes the moment feel right.

2. December Brings Families Together

When temperatures dip and schedules fill up, the kitchen becomes the gathering place. Parents, aunts, uncles, and kids converge — some stirring pots, others chopping or tasting, but all participating in something bigger than the meal.

This collective cooking transforms a recipe into a ritual. It reinforces heritage and identity around food rooted in culture and tradition. In homes where West African cuisine is cherished, this means meticulously seasoning rice like coconut rice or jollof with blends that awaken nostalgia and affirm belonging.

3. Food Tells Stories 

There’s a reason Jollof or Coconut Rice tastes better in December: the spices we choose become storytellers. Each sprinkle of seasoning carries memories, the smell of oil and fragrant peppers, the taste of perfect rice cooked to celebration-ready harmony.

At Flourish Spices & African Food, our curated selection of authentic African spice blends and seasonings helps you capture those timeless flavors every time you cook. Whether you’re whipping up a holiday favorite or experimenting with a new recipe, our spices make your food resonate with warmth and familiarity.

4. Some Days, You Just Need a Break and That’s Okay

We know December can be joyful and hectic at the same time. Between work, errands, and holiday prep, who has hours to spend in the kitchen every day?

That’s where Flourish catering and African food trays come in. From jollof rice and fried rice to coconut rice and flavorful soups, our catering menu is designed to feed gatherings big and small without the stress of cooking it all yourself.

Whether you’re hosting a crowd or just want one of our hearty dishes delivered to your door, we’ve got options that save time and keep the spirit of December alive.

5. The Season Isn’t Just About Cooking — It’s About Giving

During the festive season, food becomes a way of showing love. We cook not because we have to, but because we want to offer something that says:

  • I care about you

  • I remember what you love

  • Our time together matters

This is why holiday meals linger in our memories. And it’s why choosing the perfect spices — like those from Flourish Spices & African Food — matters even more this time of year.

Make This December Delicious and Meaningful

So as December winds down and Christmas approaches, take a moment to cook with intention.
Select spices that speak to your culture, your memories, your taste buds. Let each dish tell a story. Let each flavor carry warmth.

Ready to spice up your holiday cooking?
Explore our range of authentic African spices, seasonings, and blends perfect for jollof rice, coconut rice, stews, and more.And if cooking feels like too much this season, our catering services are here to make your celebrations effortless and delicious.


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